
2 min read
The numbers behind the EKM checkout redesign
EKM measured our checkout overhaul at an average 38% conversion rate increase – from 13% up to 63%. The original study is offline, so I've archived the numbers here.
Ecommerce
Improving online shops: checkout flows, conversion rate optimisation and ecommerce UX patterns.

EKM measured our checkout overhaul at an average 38% conversion rate increase – from 13% up to 63%. The original study is offline, so I've archived the numbers here.

How my team and I cut the EKM checkout from nine fields to four, reducing time-to-checkout and lifting conversion across thousands of online shops.

Download a free collection of 50 credit card and payment logo icons in SVG and PNG, covering Visa, Mastercard, Amazon, American Express, PayPal and Klarna.

How my team removed two friction points for returning EKM customers – part of the checkout work that lifted conversion by up to 63%.