4 min read
Nomekop: my Pokémon TCG binder app
I built a free web app that plans Pokémon TCG binder layouts, tracks your collection and prints A4 binder pages – wrapped in an original Game Boy aesthetic.
Portfolio
Writing
Everything I’ve written: UX articles, project case studies, step-by-step guides and free resources. 22 posts so far.
2 min read
js-skills: teaching Claude my conventions
I packaged my UX rules, my writing voice and my illustration style as Claude Code skills – so agentic coding on my projects works to my standards, not the model's defaults.
Portfolio
2 min read
The numbers behind the EKM checkout redesign
EKM measured our checkout overhaul at an average 38% conversion rate increase – from 13% up to 63%. The original study is offline, so I've archived the numbers here.
Ecommerce
5 min read
Can you automate accessibility testing?
You can’t fully automate accessibility testing. What tools like Lighthouse and Axe catch, where they fail, and how I combine them with manual and user testing.
AccessibilityUX
8 min read
Placeholders are hints, not labels – Bad Habits & Enhancements
Learn how to properly use the placeholder attribute, avoid creating accessibility issues and ultimately assist your users when using your forms.
AccessibilityForm DesignUX
16 min read
Case Study: MyAccount repairs journey
How I made reporting a repair through MyAccount at THT (now L&Q) much easier – customer workshops, prototypes and user testing.
Case Studies
7 min read
Case Study: Making information easily accessible to increase leads
How we redesigned Laurus (now L&Q) development pages around what home buyers actually need, so the same ad traffic generates more leads.
Case Studies
11 min read
Case Study: Simplifying navigation to improve customer engagement
Making changes to navigation at Trafford Housing Trust (now L&Q) to improve user engagement with important content and reduce the number of telephone queries.
Case Studies
10 min read
Building my own light-up The Killers ‘K’ sign
I built my very own DIY light up The Killers sign using power tools, wood, LEDs and some Arduino magic.
DIY
4 min read
EKM Facebook Messenger Widget Wizard
Designing a guided setup wizard for EKM’s Facebook Messenger widget, walking shop owners through off-site Facebook settings with visual cues.
Portfolio
1 min read
EKM Customers & Orders App
A self-initiated redesign of the EKM Customers & Orders iOS app – daily revenue, order lists and customer details on mobile, designed in Sketch.
Portfolio
3 min read
EKM & Klarna Onboarding Wizard
How I designed the EKM onboarding wizard with Klarna – profiling new shop owners to tailor their setup and route them to the right payment gateway.
Portfolio
5 min read
Not all numbers are alike – Bad Habits & Enhancements
Learn how to accept numerical inputs using the correct input type. Remember that not all numbers should use the number field
AccessibilityForm DesignUX
6 min read
Ecommerce: Increasing conversions by reducing the number of fields
How my team and I cut the EKM checkout from nine fields to four, reducing time-to-checkout and lifting conversion across thousands of online shops.
EcommerceUX
5 min read
Free address lookup plugin for your website
Add a free address lookup script to your website to reduce the number of address fields you need to display to the customer.
Form DesignFreebies
5 min read
Labels should be clickable – Bad Habits & Enhancements
Make your forms more accessible and the user experience more delightful by ridding yourself of bad habits when using the label element.
AccessibilityForm DesignGuides
1 min read
Forms – Bad Habits & Basic Enhancements
Up your form game and stop frustrating your users. Cut out those bad habits and make simple enhancements to your web forms to please the user.
Form DesignGuidesUX
2 min read
Free SVG + PNG Credit Card Logo Icons Download
Download a free collection of 50 credit card and payment logo icons in SVG and PNG, covering Visa, Mastercard, Amazon, American Express, PayPal and Klarna.
EcommerceFreebies
5 min read
Set up multiple Ghost blogs for $5 a month – Part 2
Second part of my tutorial on creating multiple ghost blogs on a single digital ocean droplet for only $5 per month.
Guides
3 min read
Set up multiple Ghost blogs for $5 a month – Part 1
Learn step-by-step how to setup a blog on the fastest publishing platform around, Ghost. Creating multiple blogs on a single Digital Ocean droplet.
Guides
7 min read
Case Study: Improving the returning customer checkout at EKM
How my team removed two friction points for returning EKM customers – part of the checkout work that lifted conversion by up to 63%.
Case StudiesEcommerce
15 min read
Case Study: Building EKM Analytics
How, as an agile squad, I helped build the EKM Analytics feature guided by user feedback and insights.
Case Studies