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John Slater – UX Designer
John Slater - UX Designer
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John Slater – UX Designer
John Slater - UX Designer
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Tag CRO

Ecommerce: Increasing conversions by reducing the number of fields

Learn how my team and I were able to reduce the time-to-checkout and increase the conversion rate of thousands of online shops. All by simply reducing nine fields down to four.
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  • John Slater
  • December 16, 2019

Ecommerce: Improving the returning customer’s experience

How two simple solutions increased the conversion rate of thousands of online shops and improved the experience for millions of returning customers.
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  • John Slater
  • November 6, 2019

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Other Reads

  • Not all numbers are alike – Bad Habits & Enhancements
    January 9, 2020
  • Ecommerce: Increasing conversions by reducing the number of fields
    December 16, 2019
  • Free address lookup plugin for your website
    December 13, 2019
  • Labels should be clickable – Bad Habits & Enhancements
    December 10, 2019
  • Forms – Bad Habits & Basic Enhancements
    December 6, 2019

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  • Topics
    • Articles & Case Studies
    • UX
    • Ecommerce
    • Guides
    • Form Design
    • Freebies
  • Blog
    • DIY
  • About
    • CV
    • Contact